5/10/2023 0 Comments Michael moss sugar![]() ![]() ![]() Here’s the issue: Salt addiction can be overcome, but Moss states, “Without salt, processed food companies would cease to exist.” Salt singlehandedly solves the problem dubbed WOF (warmed-over flavor) and is significantly cheaper than herbs. Salt, by contrast, has a “flavor burst” that one experiences in consumption, especially in today’s go-to condiment-kosher salt. ![]() ![]() Food researchers have determined the “bliss point,” the optimal level of sweetness that boosts the appeal and subsequently the sales of bread, ketchup or yogurt. Salt Sugar Fat: How the Food Giants Hooked Us, by Michael Moss, probes one of the least heralded and most scandalous truths of modern life. The giant corporations that dominate international food processing and production are addicted to three ingredients that profit their bottom lines but ill-serve the public.Ī meticulous researcher and astute observer, Moss is able to get those who created the processed foods that are stuffed, saturated and impregnated with the unholy trinity (salt, sugar and fat) to admit that their own diets often don’t include the very foods- sodas, cereals, chips, cheese products, cookies-that they sell. Many of his findings fascinate as they educate the reader. ![]()
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